Flood Coffee Roasters
France 🇫🇷
"Just f*cking good coffee." The flood. slogan sums up the project of Benoit Tallet, who has been roasting in Lyon since 2025 after a successful Ulule campaign. His manifesto starts from an observation: speciality coffee broke the rules, then became rigid in turn, sometimes "downright snobbish". The company's answer fits in one line, "100% Arabica, 0% bullshit", serious sourcing and precise roasting, without the jargon or the codes that shut people out.
The range follows a simple rule, a single roast and a single price. Each coffee gets one profile, designed for espresso and filter alike, and is named like a track, Velvet Groove, Sweet Jam, Fizzy Loop, Smooth Frequency, or Moonlight Session for the decaf. Each has its own playlist, and its visuals borrow the look of a cassette cover, with the line "Coffee & Music, Recorded in Lyon".
The product pages do not forget the essentials, though: origin, variety, altitude, process and a word about the farm or cooperative. Beyond the bags, the brand runs the Flood Social Club, pop-ups, workshops and DJ sets put together with Lyon coffee shops such as Homie and Mondays, because coffee there is first of all "an excuse to get together".
