Collection: The Native Coffee Company 🇨🇴

Founded in 2018 in Dallas by Luke and Tracy Jackson, The Native Coffee Company partnered with Diego Samuel Bermúdez, Colombian producer at Finca El Paraíso. Together they roast directly at origin, in Colombia, coffees with innovative processes such as thermal shock.

The Native Coffee Company 🇨🇴

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Native Coffee was born in September 2018 in Dallas, Texas, as a family project: Luke Jackson and his father opened a neighbourhood café, with Edison Coffee, based in Flower Mound, as their house roaster. It could have stayed one good café among many. Then a meeting changed everything.

Diego Bermúdez, the Producer Partner

More than 4,000 kilometres away, in Piendamó, in Colombia's Cauca region, Diego Bermúdez runs Finca El Paraíso. A producer and agronomist, he is one of the people who made controlled fermentation and thermal shock known, processes that produce coffees with very pronounced aromas of tropical fruit, peach or lychee, without adding anything.

Diego became a co-founder of Native, which then presented itself as the exclusive roastery and showroom for his coffees. It is a "producer-led" model: the producer keeps control of the whole chain, from fermentation to roasting. Native started by roasting on site in Dallas, but quickly ran out of space.

Roasting at Origin

The next chapter played out in Colombia. Diego wanted to roast at origin, and not only his own coffees, but other producers' too. The roastery moved to Popayán, in Cauca, as close as possible to the farms, while Dallas remained the house's showcase. The coffees now leave the country where they were grown already roasted, an approach that shortens the chain between farm and cup.

In 2026, Native is turning a page: the brand no longer presents itself as a Diego Bermúdez project, while still offering his coffees, and Luke Jackson is looking for a new home for the house in Dallas. The original idea has not changed: a coffee where the person who grows it has as much to say as the person who roasts it.